How to Sell Your Cybersecurity Product to Large Companies

Justin Daniels of Baker Donelson and Steve Bachman, CEO Partner of Hi Tech Partners and Mentor at the Baker Donelson Cybersecurity Accelerator conducted a webinar for cybersecurity start-ups about how to sell their products to large companies.

They discussed the sales cycles; selling value; competition; decision structures and purchasing processes.

Watch the webinar in the video player below: